So in my Business Communications class, we recently had to write a blog, about business blogging. I felt I should go ahead and blog that here too!
Assignment:
Review the information in your textbook about blogging. This blog has been created to discuss the pros and cons of blogging, what you see as its usefulness in a future business communication class, and what if any structure you think ought to be in place for blogging. Be certain to address the overriding question: Is blogging a viable tool for an academic classroom?
My Response:
A online blog can be a vital asset for any marketing and public relations department of any business. The blog is a great tool, to get in a more personal level with the customers, and share information about whats going on in the business, product changes, improvements, etc. A blog is also a great way for the leaders of the business to discuss about their area of service and how changes in that industry might be affecting them. By operating a blog, the business is able to engage their customers in a discussion about their product, and feedback on how it is working.
As my personal experience using a blog for marketing at Chetsy Photography in Kearney, we have seen much positive feedback from that. We don’t receive direct feedback from readers via comments, but we do hear that clients who come in enjoy reading little messages and the stories behind the images.
We normally post images and stories with the images, how it was shot, etc. Or we post about updates that are coming to the business, staff changes, service changes, and recently we have blogged about the addition of a Lincoln location.
Overall, a blog is a vital tool that almost any business should utilize. The positive results far outweigh the negative feedback and outcomes that could occur.
As for blogging in the classroom I feel that blogging in the classroom could be a great tool but I have yet to see it used correctly yet. Blogging can be a great way to continue class outside of the room and create discussion. I know many people can be shy and have a hard time speaking up in class, and by doing it offline, they can think of their response more, and may be more encouraged to leave a response.
So what do you think? I would love to hear your response on these topics!
